Hi, I’m Nuria
I create content strategies, write & teach.
About Me
I believe the internet can be a place of delight, connection, and understanding.
Throughout my career, I’ve worked toward a web that’s human-centered, sustainable and inclusive. I design and deliver content strategies that connect your expertise and insights with your target audiences.
My Work
I develop content strategies that engage and delight audiences. I restructured the Institute of Design’s content approach to showcase their impact and led a content redesign for the Poetry Foundation, resulting in a 2019 Webby Award for best nonprofit website.
I help organizations grow audiences: increasing monthly traffic to the Poetry Foundation’s flagship website by over 40% to over 5.5 million monthly visitors.
I demystify digital strategy by coaching professionals on the core principles and practices of digital publishing. I also teach students in DePaul University’s MA/MFA in Writing and Publishing program the essential skills needed to succeed in the field.
Services
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I will work with you to design and execute a customized content strategy that guides the development, packaging, measurement and distribution of content that serves your business goals and audience needs.
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I make sure clients have the skills and tools they need for sustainable content development. Most of my content strategy projects involve some teaching or coaching in the following skills:
Writing for your target audience
SEO best practices
Accessibility for inclusion and ADA compliance
I can also provide technical skill development on CMS or newsletter tools, as well as train-the-trainer support to bring on new writers as content needs grow.
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I help organizations shape and refine their message through both action-oriented digital content and thought leadership, including:
Web copy
Newsletters
Blog posts
Feature articles
Testimonials
“Nuria's expertise extends from staying up-to-date on the building blocks of everything Internet to being plugged into pop culture, to connecting coworkers with time-saving tech solutions. It doesn't hurt that she's also an excellent writer and communicator, and a real pleasure to be around.”
Kristin Gecan, Senior Director and Assistant Dean for Content, Institute of Design at Illinois Tech
“To describe Nuria as an MVP for any development project is an understatement. She comes to the table with the strategic thinking of a director, the technical fluency of a production manager, and the consensus-building skills of a knowledgeable facilitator.”
Cassie Mayer, Editor, Former Digital Director, Poetry Foundation